SOMETHING ELSE ABOUT TECH
An international tech summit known as BSS (Black Sea Summit) requested a new visual and communication concept to return with after a year hiatus. The summit is changing a format and marketing goals, becoming more global and not attached to the Black Sea Region as it’s been before. The client wanted something bold, bright and even provoking, that would reflect the uncommon format (night conferences and club events, unusual topics and Weird Tech) and the ‘no BS’ approach — the guys were even ready to claim in the slogan like ‘No BS, just weird tech’. All that, coupled with the striking resemblance to the BSS abbreviation led us to the obvious call to play with that. This is how re-naming and re-branding happened.)
In order to maintain continuity we used one of the trademark fonts from the project’s brand book, but a dramatically different color palette. The client was inclined to black and something bright — we offered a rare combination of black-pink-orange, but, alas, the last one didn’t resonate. We are still in love with it, and would love to share the initial option at least here.
The logo holds symmetry that we decided to utilize. We also played a bit with ‘SUMMIT’ to make it also distinct and recognizable — our double M will make this summit different from the rest and can be used as an independent element of corporate identity.
Due to its symmetry, the logo can be used in different ways — vertically and horizontally, separately or mixed with the text information.
The slogan was meant to highlight the project’s returning in a new format, with something different than the whole local market offers. Well, okay, we are being cunning. Actually, the idea was to claim that this project is Something Else, something indescribably cool, what people didnt see before. But we didn’t want any ‘amazing, mind-blowing, fantastic’ immodest epithets. We wanted to camouflage the project’s extraordinarity and ambitiousness, to wrap it up into something simple and seemingly unpretentious. This is just humble something. Something Else.)
While nobs-summit.com is under construction