PART III: HOW TO INFATUATE YOUR AUDIENCE

In previous articles we were comparing a communicating campaign to the process of seducing, since there is a similar task — to conquer the audience. By conquering we mean enchanting people, forming affection, making them fall in love with you (your project). Capturing the audience’s positive attention, growing their interest, taking a place in their heart,[…]

dancing ecstatic girl dancefloor

PART I: A GREAT EVENT AS GREAT SEX

Let’s confess: great sex, as well as a great event, is a rarity. It’s even safe to say that it’s the event in itself. Analysis of its ingredients could be really helpful and demonstrative, for there are actually much more similarity in these two things than one could think—and it’s not limited by ‘it’s hard as fuck!’ meme. So, even if you will never organize any events, armed with this knowledge, you will be able at least to re-organize your sex life in a better way. : )

NIGHT WORLD GOVERNMENT | 2011

‘New York City officially passes bill to create a nightlife office. There will also be a ‘nightlife director,’ whose position is similar to the ‘night czar’ or ‘night mayor’ position in other cities. Their main goal is to advocate for the city’s nightlife by serving as a point of contact between the city and those[…]