City Beach Club is an open-air club on the roof of a shopping mall in Kyiv’s city center, positioning itself as ‘the first public swimming pool’ and ‘the beach number #1’. The rainy season 2018 was not kind to the place, plus, the club project on the 6th year of its life circle got sort[…]
TURN FALLING INTO DANCING The motto of PLAN B 2017 ‘Turn Falling Into Flying’ reflects the challenging situation when a ‘plan A’ fails and one must create a ‘plan B’; an instance of failure and discouragement that—not easily, but with an extra effort and creativity—can be turned into a moment of triumph. This video was meant[…]
The true story behind these 3 brand ID videos is: we didn’t have a web site (was under construction), we didn’t have time, but we had a FB page and a 3D-model of our brand stone partly done — so we decided not to wait and use it for building expectations and escalating the intrigue.The communicative mission of the[…]
It’s known that crowdsourcing is not necessarily a feature of low budget projects, but one of the greatest marketing tools and truly a ‘creative communication’ — creative on both sides, a project’s and the audience’s. For a music and art festival like the Kazantip Republic it’s, in a way, a must have. For it allows[…]
How we won Ibiza Between 24-29th May 2011 Ibiza hosted the 4th International Music Summit where the Republic was taking part as a speaker. KAZANTIP IS NOT WHAT YOU THINK was the subject of our talk, because, first off, we meant to explain plainly that Kazantip is not a festival. During the performance the reps of[…]
*Фильм Kazantip is not what you think (‘Казантип – это не то, что вы думаете’) был подготовлен специально для Ibiza Music Summit 2011. Здесь приведен полный текст фильма и видеообращения на русском языке, aнглийская версия здесь >> Казантип – это не то, что вы думаете В нашем научно-популярном фильме мы постараемся познакомить вас с загадочным[…]