PART III: HOW TO INFATUATE YOUR AUDIENCE

In previous articles we were comparing a communicating campaign to the process of seducing, since there is a similar task — to conquer the audience. By conquering we mean enchanting people, forming affection, making them fall in love with you (your project). Capturing the audience’s positive attention, growing their interest, taking a place in their heart,[…]

sexy gaze

PART II: 3 STAGES OF AN EVENT

1. COMMUNICATION STRATEGY AS A PRELUDE — Language is a skin: I rub my language against the other. It is as if I had words instead of fingers, or fingers at the tip of my words. My language trembles with desire. — Roland Barthes By a prelude—the purpose of which is to turn on a[…]

dancing ecstatic girl dancefloor

PART I: A GREAT EVENT AS GREAT SEX

Let’s confess: great sex, as well as a great event, is a rarity. It’s even safe to say that it’s the event in itself. Analysis of its ingredients could be really helpful and demonstrative, for there are actually much more similarity in these two things than one could think—and it’s not limited by ‘it’s hard as fuck!’ meme. So, even if you will never organize any events, armed with this knowledge, you will be able at least to re-organize your sex life in a better way. : )

yellow suitcase

WHAT IS KAZANTIP?

What is Kazantip? Huh, as if we know the answer! We’ve been groping for it since 1992 and it’s still somewhere out there. We hope, you too couldn’t satisfy the most important question of your life ‘Who am I?’ in a few words. And we don’t mean your name or occupation. What we know for a[…]