Developing a visual ID for another Kyiv Music Day 2020 music conference, we strived to find an image that would characterize this multi-format, hybrid event that combines most diverse aspects of the industry — media, sponsorship, celebrity marketing, production, ect. — touching on both deep and superficial levels, criticizing negative trends and proudly showcasing achievements[…]
This was our second collaboration with Luxoft Ukraine — after the pretty successful experience with a music festival in 2019, having revealed the potential of party animals in humble software developers, the company requested a space-themed corporate party for about 2000 guests. We offered the concept based on the most inspiring, daring and breathtaking story[…]
The task was to develop a moniker for a Russian rap artist (whom we are not calling by his real name due to the communications strategy we ourselves have developed.) It’s a solo rap project, the debut EP’s key themes are muddy waters of the shady business and favorite human vices — vanity, the thirst for[…]
Once upon a time we got invited to participate in a tender as an event organizers. This was the big IT company developing different types of software, with offices all around the world and thousands employees — LUXOFT. Way too big corporation for the wild small us, but we were tempted to try (and we have a[…]
This ironic series of t-shirts called Лучшая.] / Da BEST / is made in collaboration with the Moscow-based fashion and jewelry designer Irina Ilyaeva and her Fineartshop.ru. It is dedicated to the popular female memes or, to be precise, the widespread misconceptions and illusions regarding gender relationships that prevent women from seeing the reality. A man[…]
SOMETHING ELSE ABOUT TECH An international tech summit known as BSS (Black Sea Summit) requested a new visual and communication concept to return with after a year hiatus. The summit is changing a format and marketing goals, becoming more global and not attached to the Black Sea Region as it’s been before. The client wanted[…]
The task was creating a brand name and а brand ID for an educational platform for startups where founders and high level managers can learn marketing (and other necessary skills – in the phase II); go through a bootcamp and develop their strategy, as well as find people able execute it. Markets: USA, Worldwide. Key notions: Community[…]
PLAN B 2017. FESTIVAL OF SOCIAL INNOVATIONS AND NEW MUSIC As you go the way of life, you will see a great chasm. Jump. It is not as wide as you think. / Joseph Campbell This year we started uplifting the project with a tiny update of the brand ID. Albeit we really love the work[…]
The concept was conceived, incubated and born in record time—in 5 minutes or less, while staring at the opened GoDaddy page with the firm intention to buy a domain name for a prospective creative agency, immediately. This time we were our own clients, so it wasn’t time for demureness—in order to find a proper name[…]
The Cruising — Dispassion (original mix). Per aspera ad astra The Cruising are weird Russians famous for their unconventional ironic interpretations and stylizations in the fashion of old-school disco and funk. After quite a long hiatus they have produced a quaint, eclectic, seemingly illogical but really beautiful release, Dispassion. It’s rather stylistically undefinable (which is[…]
Dancing On The Cutting Edge When we were creating the concept for GEM Fest, we wanted to embellish it with as many different meanings and connotations as possible, just as the rather long-winded full title of the Georgian Electronic Music Festival contains the word ‘gem’ in its name: a precious stone, hidden away in an[…]
The Dancing Heart of Kiev The annual summer electronic music festival OSTROV is being held in the city centre of Kiev (Ukraine), at the Trukhanov Ostrov (‘island’ in Ukrainian) in the Dnepr river. The 2d OSTROV 2014 had been preparing in a pretty difficult context — Crimea’s annexation, the civic war at Donbass, the deep[…]
The Brand ID of 21th Kazantip was based on the ‘big bang’ concept. Font Personal plastic cards granting the right of multiple pass at the venue. Lineup poster Lineup billboards 6х3 m at the venue Line-up poster and line-up t-shirt T-shirts Lineup billboards Artists and meme posters for the light boxes Stickers The Opening Ceremony: The Big[…]
II Summit On Mars was a 3-day conference dedicated to festival events, advanced marketing and social technologies. It was taking place at the territory of Kazantip traditionally called Mars, with the participation of international speakers well known in the industry—owners of music festivals, awards, publishing labels; representatives of major companies and media. Logo Merchandising Press[…]
It’s known that crowdsourcing is not necessarily a feature of low budget projects, but one of the greatest marketing tools and truly a ‘creative communication’ — creative on both sides, a project’s and the audience’s. For a music and art festival like the Kazantip Republic it’s, in a way, a must have. For it allows[…]
How we won Ibiza Between 24-29th May 2011 Ibiza hosted the 4th International Music Summit where the Republic was taking part as a speaker. KAZANTIP IS NOT WHAT YOU THINK was the subject of our talk, because, first off, we meant to explain plainly that Kazantip is not a festival. During the performance the reps of[…]
Logo Stickers Viza, a plastic multi-pass Kazantip 2010. Mental Asylum The main theme of the season 2010 was a self-ironic idea of our own abnormally. While for its citizens Kazantip Republic was a perfect alternative realm with fair and kind rules, for the rest of the world it seemed to be a grand illusion or even ‘delusion’,[…]
The Kazantip Republic Presents Nikola Frantzevich Movie Studio The Кazantipian Movie Studio n.a. Nikola Frantsevich was founded in 2010 as the embodiment of long-lasting cinematographic ambitions of the Republic. Not that the Republic had longed to become a new Bollywood, but it would have been silly and thriftless not to use the richness of nature and[…]
Brand legend and a concept of the debut album Electronic duo KOOQLA was born as a collaboration of two mature musicians — Nata Zhizhcnenko (Tomato Jaws, ONUKA , UA) and Artem Harchenko (R-Tem, TYOMA, RU), and they also had an intention to collaborate with a famous Russian puppet artist Polina Voloshina known by her iconic and unusual mooqla’ dolls. The task was to create[…]
The story was created to present the new track Kooqla—Mute and prepare the audience for the vocalist Nata Zhizhchenko‘s leaving and the change of the project’s voice. While Nata announced her departure and Kooqla announced the casting for a new vocalist, Mute was supposed to be released in an instrumental version and become a silent[…]
The Fruit Of Imagination. The concept of the 2d album Longtime collaboration with the Russian DJ and producer Artem Harchenko (known as R-Tem and TYOMA) continued in the concept for the 2d album of his vocal electronic project Kooqla – FRUIT. The album got its name after the eponymous single, but the fruit topic was developed; for the[…]
Буклет-вкладыш диска Kooqla – Paranormal должен был состоять из 10 историй иллюстрированных комиксами, связанных с каждой песней. Когда все это случилось Жизнь полна таких моментов, когда – если даже кажется, что ничего не происходит – что-то происходит все равно. Какое-то «вдруг» или «однажды». Что-то попало в поле зрения, кто-то сказал слово – что-то щелкнуло и история[…]
The concept of Fast Married made up back in 2003 was the development of the concept of the Kazantip Republic — if there’s a state and a constitution, there is also an institute of love and marriage that is meant to be regulated somehow. Since the Kazantip Republic was a realized utopia, an imaginary land striving for more beautiful[…]